Bizkaiko Txakolina already has a new strategic plan which contains the salient guidelines for the sector for the next 5 years.
Once having expired the previous plan drafted by the Regional Council of Biscay for the 2005-2010 period, the drawing up of a new strategic plan had become necessary so as to set objectives and action plans for the new five year 2011-2015 period, both for the A.O. itself, as well as all the organisations involved therein (traders, institutions,…).
Following a thorough analysis of the internal situation of the sector and the environment in which it competes, a diagnostic was established and, from that starting point, the strategic planning which defines the guidelines and action plans for each of the five defined areas was addressed: viticulture, vineyards and business management, product, marketing and communications and sector performance.
A total of 77 actions were set and which were aligned as regards to the nine action plans: professionalization, operational efficiency, sizing, quality, differential image, commercial deployment, innovation, cooperation and structuring and more.
Broadly speaking, the most decisive conclusions of the different action areas are as follows:
For the monitoring and implementation of the guidelines contained in the new Strategic Plan, the Regulatory Council has created a commission. The commission will work with various institutions and government entities related to the sector and will be responsible for looking for funding in order to develop the plan.
The drawing up of this plan has meant for the Regulatory Council and all its associates a careful reflection concerning everything surrounding the viability of the sector and has indeed ratified the commitment to excellence as the main argument to achieve the positioning and market share so as to face the future with optimism.